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Tactics aren’t the gap. Character is.
We train who you are under pressure.
Culture follows character.

Fire Services - Law Enforcement - Public Safety

Leaders aren’t getting in trouble for poor tactical choices.
The trouble comes from poor non-tactical choices.
Choices of Character.

Fire Services - Law Enforcement - Public Safety

Leaders aren’t getting in trouble for poor tactical choices.
The trouble comes from poor non-tactical choices.
Choices of Character.

Fire Services - Law Enforcement - Public Safety

Leaders aren’t getting in trouble for poor tactical choices.
The trouble comes from poor non-tactical choices.
Choices of Character.

Fire Services - Law Enforcement - Public Safety

Leaders aren’t getting in trouble for poor tactical choices.
The trouble comes from poor non-tactical choices.
Choices of Character.

Fire Services - Law Enforcement - Public Safety

Leaders aren’t getting in trouble for poor tactical choices.
The trouble comes from poor non-tactical choices.
Choices of Character.

Fire Services - Law Enforcement - Public Safety

Leaders aren’t getting in trouble for poor tactical choices.
The trouble comes from poor non-tactical choices.
Choices of Character.

Trusted by agencies that don’t have time for fluff

“One of the best leadership classes I’ve attended. It makes you think throughout and equips you to take the things you learned back to the office.”
Georgia Bureau of Investigation – Assistant Special Agent in Charge

The Leader of Character Difference

Not an outsider. Not a generic “leadership guy.”

Dave built this work beside first responders.

Most leadership trainers teach corporate models and call it universal.
Dave Anderson went a different route: he spent years inside agencies and firehouses, listening to the real moral and cultural pressures your people face, and translating them into a practical character training system.

His mission is simple:
challenge the leadership status quo so people become the leaders they wish they had.

You don’t need another motivational seminar.
You need a clear standard and a daily way to live it.

WHY THIS? WHY NOW?

Leaders – we can’t just hope people make wise choices when their character is tested.
We must prepare them for the character tests they will face.
These character tests come daily. Will you pass them? Will your people?

  • Having hard conversations with former peers
  • Dealing with veteran employees who don’t want to change
  • Bad attitudes that are infecting shifts
  • Avoiding cultural drift
  • Handling personnel issues that previous leaders ignored
  • Preparing the next generation of leaders within your agency

Be as intentional about training character as you have been about training tactics.

The 6 Habits of Character

THE FRAMEWORK

Character isn’t a slogan. It’s a skillset.

Too many programs say character matters… then leave you with a poster and a handshake. This framework gives your people a clear target and a way to practice it on shift.

COURAGE

Acting despite perceived or actual risk.

COURAGE

Acting despite perceived or actual risk.

HUMILITY

Believing and acting like "it's not about me."

HUMILITY

Believing and acting like "it's not about me."

INTEGRITY

Doing what is good and right and proper, even at personal cost.

INTEGRITY

Doing what is good and right and proper, even at personal cost.

SELFLESSNESS

Putting the needs of others before my own needs, desires or convenience.

SELFLESSNESS

Putting the needs of others before my own needs, desires or convenience.

DUTY

Taking action based on both our assigned tasks and moral obligations.

DUTY

Taking action based on both our assigned tasks and moral obligations.

POSITIVITY

Displaying a positive and/or "can do" attitude in all circumstances.

POSITIVITY

Displaying a positive and/or "can do" attitude in all circumstances.

These habits show up on real calls, real shifts, and real leadership moments.

PATHWAYS TO ENGAGE

For Departments

Officers of Character / Firefighters of Character Programs

Multi-day, first-responder-specific training built to strengthen culture and decision-making at every level.

For Associations and Keynotes

Not just a “sugar high rah rah” keynote.

Practical, real life topics with applicable takeaways.

Speaking at state and national associations in Public Safety since 2018.

For Internal Trainers & Leadership Teams

Train-the-Trainer Certification

Standardize character leadership in your ranks and sustain it for the long haul.